The story of RIM and its iconic BlackBerry devices reads like a fairytale – complete with a dramatic twist that leaves the hero in a sticky situation. It all started out so great. RIM essentially created the smartphone market, cornered government and business customers with its innovative network and technologies, and then finally began releasing phones for the masses. Then the competition woke up and started breathing fire.
Unfortunately, the co-CEO’s (yes, they share the CEO moniker – just about the only company in the world that has this arrangement) have not been up to the battle. That is most likely because the battle is not with one specific dragon or evil maniac – it has almost become an inward battle, with the company unable to get out of its own way to bounce back and be competitive.
Once the king in the government and business sector, RIM’s share has declined and the iPhone now commands the lion’s share of business users.